Connected TV Advertising

BETTER TARGETING = BETTER RESULTS 

Reach your target audience across every streaming tv channel and app, on every devices, all in one place.

What is Connected TV Advertising?

Connected TV (CTV) advertising refers to digital video advertisements that run with live and on-demand TV content streamed over the Internet to a television screen.. CTV gives advertisers the power to pinpoint their audience through ad targeting and advertise directly to them.


Connected TV ads are played with content accessed through channels and apps on Internet-connected devices, viewed on large format TV screens. Not only does a robust marketplace of advertising opportunities currently exist, the number of channels and apps offering ad-supported services is growing daily.

How does Connected TV Advertising Work?

CTV advertising videos run before and during live and on-demand programming. This type of advertising can be purchased traditionally, but most CTV advertising is bought and sold programmatically through RTB, or real-time bidding. Here are the basics:


First, you need an ad. Most publishers and platforms require high-quality :15 or :30 videos.


Then, you need a paddle. An auction paddle, that is. The OTT service requesting the ad shares its sales pitch (who’s watching, what device, operating system, etc.) which the auctioneer then relays to the bidders and the interested buyers submit their bids. The highest bid wins the spot. There are also extra-fancy private auctions where only select buyers are invited. The most premium inventory is often sold in private auctions.


That’s it! The bidding happens in real-time and the winning ad spot runs the moment the auction is over.

How does Connected TV Advertising Work?

CTV advertising videos run before and during live and on-demand programming. This type of advertising can be purchased traditionally, but most CTV advertising is bought and sold programmatically through RTB, or real-time bidding. Here are the basics:


First, you need an ad. Most publishers and platforms require high-quality :15 or :30 videos.


Then, you need a paddle. An auction paddle, that is. The OTT service requesting the ad shares its sales pitch (who’s watching, what device, operating system, etc.) which the auctioneer then relays to the bidders and the interested buyers submit their bids. The highest bid wins the spot. There are also extra-fancy private auctions where only select buyers are invited. The most premium inventory is often sold in private auctions.


That’s it! The bidding happens in real-time and the winning ad spot runs the moment the auction is over.

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